PCB unveils ambitious five-year Strategy for the game
LAHORE (City News) – With the vision of becoming one of the top-performing and most credible cricket boards in the world, the Pakistan Cricket board Monday released its five-year strategic plan, which has been approved by the Board of Governors, said an official press release.
Captioned under Five-Year Plan to Inspire and Unify Our Nation, the document lays down strategic and corporate objectives, sets a straightforward course of action for the progress and enhancement of the national men’s, women’s and age-group teams and presents a clear pathway and structure for grassroots development. Underpinning the objectives will be a tracking system that will ensure that progress is robustly monitored on a monthly basis throughout the duration of the plan.
The work on the strategy commenced last year and already a number of significant strides have been made against the objectives set out.
The strategy has been put together with a key focus on the stakeholders of the game and bringing the fans closer to the game, with accountability, transparency, ethics and professionalism remaining at its core.
The six salient features of the strategy are:
Sustainable Corporate Governance – will be underpinned by timely and effective planning and allocation of resources.
Deliver World Class International Teams – ongoing investment into a merit-based domestic system and a focus on excellence in High-Performance Centres will help transform our international teams into consistent top class performers.
Grassroots and Pathways Framework – providing opportunities and supporting the seamless transition of young and aspiring cricketers into the mainstream game.
Inspire Generations Through our Women’s Game – we will maintain a key focus on diversity and invest in our future cricketers to develop cricket champions across the nation.
Grow and Diversify Commercial Revenue Streams – we will set strategic, innovative and targeted commercial plans that will support the sustainability of the PCB and the Cricket Associations.
Enhance the Global Image of Pakistan – we will showcase Pakistan through the promotion of the HBL Pakistan Super League, sustainable home international cricket and by maintaining ongoing and close dialogue with other cricket boards around the world.
Each of the aforementioned strategies is divided into clear objectives and tactics. A senior manager will own one of the six strategic priorities and will be responsible for its execution, while a robust monitoring system with clear delivery timelines will track monthly progress.
Unveiling the strategy, PCB Chief Executive Wasim Khan said: “We developed the five-year plan in 2019 and awaited sign-off by the Board of Governors. We are delighted that we received official sign-off in February this year and are now in a position to formally announce it. Delivery against key priorities for the 2019-2023 plan began last year and I am delighted to see the progress that we have already made across a number of areas.
“It was highly important that we developed a clear, exciting and achievable roadmap that provided clarity on our direction of travel, not only for all PCB staff but also the fans and its stakeholders.